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IBM Study Reveals Massive Gap Between Consumer Expectations and Retail Experiences [Interview] | Retail Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Mario Toneguzzi January 15, 2024

A new global study from the IBM Institute for Business Value reveals a widening gap between shopper demands and the current retail offering. “IBM’s 2024 Consumer Study has uncovered that only nine per cent of consumers are satisfied with their in-store experiences and 14 per cent with online shopping. However, there is a burgeoning eagerness among consumers to embrace AI throughout their shopping journey,” said Luq Niazi, Global Managing Partner, Industries & Global Consumer Industry Leader, IBM Consulting.

http://retail-insider.com/retail-insider/2024/01/ibm-study-reveals-massive-gap-between-consumer-expectations-and-retail-experiences-interview/
 

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